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Vans Ultrarange Checkerboard: Style Meets Performance

Vans Ultrarange Checkerboard sneaker showcasing its iconic design and checkerboard pattern
Vans Ultrarange Checkerboard sneaker showcasing its iconic design and checkerboard pattern

Intro

The Vans Ultrarange Checkerboard sneaker elegantly straddles the line between style and performance, making it a pivotal choice for both skateboarding aficionados and casual enthusiasts. This piece aims to unwrap the intricacies behind this sneaker’s design and functionality while also reflecting on the expansive landscape of skateboarding culture itself. As we dive deeper, we’ll uncover the history and influence of Vans as a brand and the significance of the checkerboard pattern that has become synonymous with skate culture.

By examining the essential attributes that make the Ultrarange Checkerboard stand out, we can discern why this shoe has captured the hearts of so many in our fast-paced, ever-evolving world of youth culture. The exploration will provide insights to skateboarders, creators, and anyone looking to understand the nuanced relationship between footwear design and skateboarding performance.

Skateboarding Culture

Skateboarding is more than just a sport; it's a subculture that has grown and morphed over time, influencing art, music, and fashion along the way. The Vans Ultrarange Checkerboard embodies much of this cultural evolution and speaks to the lifestyle that it supports.

Historical Evolution of Skateboarding

Skateboarding began in the late 1940s and early 1950s, when surfers in California sought to replicate the feeling of gliding on waves. By the 1970s, this quirky pastime had morphed into a widely recognized sport, spurring an explosion of creativity in its community. The introduction of new materials and designs, like the iconic urethane wheels, led to a new era of trick execution and skateboard maneuverability.

As skateboarding gained traction, it inspired even more innovation within the footwear industry. Brands like Vans started to emerge, offering shoes specifically designed for the needs of skaters. The Vans checkerboard pattern, introduced in 1977, quickly became emblematic of the skate culture ethos, representing a blend of rebellion and artistic expression.

Influence of Skateboarding in Popular Media

The crossover between skateboarding and mainstream media has been monumental. From films like Thrashin’ to more contemporary series like Lords of Dogtown, these narratives shaped the image of skateboarding, elevating it beyond just a hobby to an art form.

Magazines such as Thrasher and Skateboarder have chronicled the journeys of prominent skateboarders, while videos on platforms like Facebook and online forums like Reddit have fostered communities around sharing local spots and showcasing tricks.

Skateboarding's journey in popular culture underscores its relevance, and brands like Vans capitalize on this intersection, creating products that resonate with their audience’s lifestyle.

"Skateboarding is a manifestation of freedom, creativity, and individual expression, and it has always pushed the envelope of what’s possible in footwear design."

As we continue exploring the Ultrarange series, we not only celebrate the artistry behind the footwear but also the cultural significance of skateboarding as a whole.

Prelims to Vans

Diving into the realm of Vans, one can't overlook how crucial this brand has become in the worlds of skateboarding and fashion alike. Vans isn't just a company that sells sneakers; it’s a cultural icon that represents a lifestyle, a community, and a consistent narrative of rebellious creativity. The brand has built a bridge between style and comfort, managing to keep its essence while continuously evolving with the times.

The significance of this section lies in understanding the roots from which the Vans Ultrarange Checkerboard emerges. Familiarizing oneself with the history and impact of Vans can enrich the appreciation of its products. By grasping how Vans cultivated its heritage, one can better appreciate how today’s designs—like the Ultrarange series—interact with both their storied past and contemporary culture.

The Legacy of Vans

Vans was established in 1966 by Paul Van Doren, along with his brothers and a friend, in California. Initially, the brand produced simple canvas slip-ons for local skateboarders. That humble beginning laid the groundwork for a legacy that turned traditional footwear design methods on their head. Over the years, Vans has transformed into more than just a shoe maker; it has become synonymous with skateboarding and street culture.

Many attribute the brand's enduring popularity to its authenticity. Vans supported grassroots skateboarding, sponsoring the sport when others were skeptical about its legitimacy. The impact was profound; skaters came to see Vans not just as a shoe, but as a badge representing a lifestyle of freedom, creativity, and nonconformity. Pro skaters like Tony Hawk and Steve Caballero have donned Vans, ensuring the brand remained at the forefront of skateboarding culture.

Evolution Through Decades

Each decade tells a different story for Vans. In the 70s, the brand expanded its offerings, adding colorful designs and the iconic checkerboard pattern, which soon became a hallmark of the brand. The 80s brought a wider audience as skateboarding exploded in popularity. Vans capitalized on this by releasing the now-famous Old Skool, featuring the iconic side stripe that many still recognize today.

Going into the 90s and early 2000s, Vans solidified its position as a pioneer of skate fashion. Collaborations with artists and music festivals marked these periods, melding the worlds of art and skating. But it wasn’t merely about style; Vans continually sought innovation, introducing designs focused on performance, like the UltraCush sock liner, which addresses the needs of serious skaters.

Fast forward to today, and Vans continues to thrive amidst a dynamic marketplace filled with new trends and fierce competition. With each new release, the brand manages to respect its roots while appealing to modern sensibilities. This balance of tradition and innovation is precisely what underscores the reliability of the Ultrarange series, attracting both seasoned skateboarders and casual wearers eager to embrace the Vans legacy.

The Checkerboard Pattern: Cultural Significance

The checkerboard pattern is not just a visual statement; it carries a depth of meaning, especially in urban culture and skateboarding. This design has woven its way into the very fabric of alternative lifestyles and expresses a sense of rebellion and nonconformity. Its simplistic yet striking nature allows it to appeal to diverse demographics, from skate enthusiasts to fashion aficionados. In the context of the Vans Ultrarange Checkerboard, this pattern stands as a testament to history while embracing contemporary culture.

Moreover, the checkerboard is recognized globally, transcending geographical boundaries. It has been adopted in various contexts—music, art, and fashion—which echoes its versatility. When you don a pair of checkered Vans, you’re not just putting on footwear; you're stepping into a rich narrative, tapping into collective experiences that resonate with youth culture.

Origins of the Checkerboard Design

The checkerboard design has its roots in the 1940s as a prominent fashion statement in both art and design. The pattern exploded in popularity during the 1980s, particularly within the skateboard community, where it began to symbolize individuality and style. Its adoption by Vans, particularly in their signature slip-on shoes, has cemented its association with skateboarding.

Close-up view of the Vans Ultrarange Checkerboard's cushioning and comfort features
Close-up view of the Vans Ultrarange Checkerboard's cushioning and comfort features

The connection between checkered designs and skating originated when skateboarders sought a way to express their countercultural identity. The stark contrast that the pattern creates makes it an ideal canvas for showcasing personal flair. Put simply, it’s not just a pattern; it's a badge of honor for those navigating the world on four wheels.

Impact on Skateboarding Aesthetics

Skateboarding aesthetics are rooted in authenticity and creativity, and the checkerboard pattern contributes significantly to this narrative. By representing defiance and exploration, it has shaped a visual language that speaks volumes to skaters worldwide. The checkerboard adds a touch of uniqueness to the overall aesthetic, allowing skaters to stand out while still being part of a collective.

"Skateboarding is about expressing yourself. The checkerboard isn’t just a design; it’s a movement."

The influence of the checkerboard can be seen in various skate videos and magazines from the 80s onward, where skaters often wore their checkered Vans with pride. This pattern signifies that one is part of a scene, a community that values progression and authenticity. The visual dichotomy of light and dark squares is akin to the dualities found in skate culture: risk vs. safety, freedom vs. rules.

Insight into the Ultrarange Series

The Ultrarange series represents a unique blend of design and functionality. This segment of Vans sneakers isn’t just another release in the brand's extensive collection; it’s a response to the evolving needs of both skateboarders and casual wearers. By focusing on key elements like comfort, durability, and style, the Ultrarange series sets itself apart in a crowded market.

Design Philosophy

At the heart of the Ultrarange series lies a focused design philosophy. Vans recognized the need for footwear that could withstand the rigors of skateboarding while providing unmatched comfort. The design combines classic elements of the brand, like the iconic checkerboard pattern, with modern aesthetics. This integration allows users to wear their shoes with confidence, whether they’re grinding on rails or hanging out with friends.

The shoes feature a streamlined silhouette that doesn't compromise on cushioning. For instance, the LiteBoost technology offers responsive support, while the cushioned ankle collar ensures a snug fit, providing stability during tricks. The visual appeal can't be overlooked either; the combination of the classic checkerboard design with contemporary colorways speaks to both heritage and trendiness.

Moreover, the Ultrarange series incorporates breathable materials; this increases airflow, making the shoes wearable in a variety of conditions. It’s a significant consideration, as skaters often feel the heat while practicing their craft.

Target Demographic and Market Positioning

Understanding who the Ultrarange series is for is crucial in dissecting its success. The primary audience encompasses both serious skateboarders and urban explorers. The flexibility of the sneakers makes them a popular choice for people who prioritize both style and practicality.

In terms of market positioning, Vans has effectively carved a niche that enhances its image as not just a skateboard brand but a lifestyle staple. The Ultrarange series competes with brands like Nike SB and Adidas Skateboarding, but it maintains a distinct identity by emphasizing its heritage.

Younger consumers gravitate towards these shoes for their aesthetic appeal and youth culture relevance, while older generations recognize the brand’s longstanding commitment to the skateboarding community. By positioning itself as a bridge between performance footwear and streetwear, Vans appeals to a diverse demographic.

Ultimately, the Ultrarange series reflects Vans' ability to adapt and innovate. The careful crafting of features, styles, and a suited demographic helps ensure that these shoes resonate well beyond the skate park. As a result, the Ultrarange is more than just a product; it's a vital part of the modern sneaker ecosystem, providing a balance of performance and style that appeals to a broad array of consumers.

Features of the Vans Ultrarange Checkerboard

The Vans Ultrarange Checkerboard blends eye-catching aesthetics with essential functional qualities. This section delves into the key features that make this sneaker a favorite among both skateboarders and casual wearers. By exploring material innovations, comfort and fit, as well as traction and durability, we can uncover what sets the Ultrarange apart in a crowded market.

Material Innovations

Materials matter, especially in the footwear industry where advancements can lead to enhanced performance. The Vans Ultrarange Checkerboard utilizes a mix of innovative materials designed to offer flexibility, breathability, and resilience. The upper typically combines synthetic materials and textile to ensure a lightweight yet sturdy feel. This integration allows for a snug but non-restrictive fit, critical for skaters who rely on mobility.

Moreover, Vans employs a high-quality foam sole that not only cushions impact but also provides responsiveness when hitting the pavement. Users regularly comment on the

"excellence in material choice that doesn't compromise style for performance."

The consideration of sustainability has not gone unnoticed either. Vans is continually looking at ways to incorporate recycled and eco-friendly materials, contributing to a more sustainable footprint in sneaker manufacturing.

Comfort and Fit

When it comes to sneakers, comfort is king or so they say. The Vans Ultrarange Checkerboard steps up to this challenge with a comfortable design that caters to all-day wear. The shoe's silhouette hugs the foot, offering a snug fit without feeling constrictive. This element is crucial for skaters needing that balance between support and freedom of movement.

The lightweight construction helps wearers avoid fatigue, making it easy to transition from skate sessions to everyday errands. Additionally, the incorporation of cushioned insoles absorbs shocks effectively, making jumps and landings less taxing on the feet. Customers have pointed out that even after hours of wear, their feet remain comfortable, a testament to thoughtful design.

Traction and Durability

You can’t skate with worn-out shoes, and durability is non-negotiable. The outsole of the Ultrarange Checkerboard has been designed with robust rubber compounds, enhancing grip and traction on various surfaces. Skateboarders often find themselves needing a solid grip during tricks, and the textured sole provides that reassuring hold.

Furthermore, the durability extends to the upper fabric, which resists tearing and wear from constant motion and contact with a skateboard. Regular feedback from users highlights that these shoes can withstand the rigors of both skateboarding and daily life without sacrificing their visual appeal.

A skateboarder in action wearing Vans Ultrarange Checkerboard sneakers
A skateboarder in action wearing Vans Ultrarange Checkerboard sneakers
  • Key Elements of Durability:
  • Reinforced stitching at stress points
  • Quality rubber that withstands abrasion
  • Lightweight materials that don’t compromise sturdiness

In sum, the combination of innovative materials, a focus on comfort, and exceptional traction places the Vans Ultrarange Checkerboard as a formidable player in the sneaker game, seamlessly bridging the worlds of performance and style.

Performance Review from Skateboarding Perspectives

In the competitive world of skateboarding, the performance of footwear is paramount. For skate enthusiasts, shoes must not only look good but also enhance the riding experience. The Vans Ultrarange Checkerboard offers a unique blend of style and performance, catching the eye of both casual skaters and seasoned pros. This section delves into the user experiences and comparative insights that underline the shoe's significance in the skating community.

User Experiences

Personal stories often carry more weight than mere specifications, and that holds especially true in skate culture. Users ranging from weekend warriors to daily skaters have shared their impressions of the Ultrarange Checkerboard. Many report an immediate connection when stepping into these shoes. The responsive cushioning, coupled with the snug fit, allows for a natural feel during tricks.

Some skaters highlight how the shoe’s flexible construction complements various skating styles—be it street or park. One user mentioned, "Doing ollies felt effortless. The sole had just the right amount of grip without being too stiff." Such sentiment is echoed across various forums, suggesting that these sneakers resonate with a wide audience.

"The Vans Ultrarange is like having a trusted friend at the skate park—there for you during those gnarly landings."
— A seasoned skateboarder on Reddit.com

However, it’s not only positive feedback flooding the reviews. A few users pointed out that, during longer skating sessions, their feet became fatigued more quickly than anticipated. This has raised discussions about the balance between performance and comfort, sparking interest in how these factors interact in a shoe made for action.

Comparative Analysis with Other Brands

When it comes to performance, it’s important to weigh the Ultrarange Checkerboard against competitors. The marketplace is brimming with options. For instance, NikeSB's Dunk line and Adidas' Skate Copa offer similar aesthetics and functionality. But the Vans sneaker stands out in subtle ways.

While NikeSB may boast advanced technology in cushioning, several users feel that the Vans model provides a better board feel and control. A frequent complaint against bulkier shoes is that they diminish the connection between the rider and their board—a crucial element for executing tricks. Vans successfully balances that connection without sacrificing comfort.

Additionally, pricing can be a significant factor. The Vans Ultrarange typically comes at a lower price point compared to rivals, making it an attractive option for budget-conscious skaters.

In short, while brands like Adidas and Nike often roll out technologically advanced offerings, the Ultrarange Checkerboard keeps it simple and effective. Its reputation in the skating community speaks volumes. This reinforces an important understanding: performance is not just about technology but also about how well the shoe meets the rider's needs in real-world conditions.

As the landscape of skate footwear continues to evolve, skaters remain vigilant about the choices they make. The Vans Ultrarange Checkerboard proves itself to be a relevant player in a sea of options, fitting seamlessly into both the boards and the lifestyles of its users.

The Ultrarange Checkerboard in Lifestyle Context

The Vans Ultrarange Checkerboard transcends its roots in skate culture, making significant inroads into everyday fashion. This sneaker stands at a unique intersection between style and functionality. It caters not only to the thrill-seeking skateboarder but also to a wide audience that values aesthetics and comfort. For many, the Ultrarange has become a staple in wardrobe, illustrating a seamless blend of street-savvy trends and performance-centric needs. The importance of examining this intersection lies in understanding how these shoes can fit into various lifestyles, allowing wearers to express their identities through versatile fashion choices.

Versatility in Outfits

The versatility of the Ultrarange Checkerboard is one of its standout features. Its checkerboard design offers a playful yet sophisticated vibe, easily pairing with different attire styles. Here’s how the sneaker integrates into various outfits:

  • Casual Comfort: Pairing these sneakers with a simple graphic tee and distressed jeans epitomizes a classic streetwear look. The eye-catching checkerboard adds a pop of interest that elevates an otherwise plain outfit.
  • Smart-Casual Ensemble: Teaming the Ultrarange with chinos and a fitted button-up shirt introduces a more refined edge, suitable for outings where comfort is still a priority.
  • Athleisure: The sneaker meshes beautifully with joggers and a hoodie, perfect for those who crave a sporty look without sacrificing style.

The shoe's ability to navigate through various fashion scenarios is key, highlighting its both functional and aesthetic appeal.

Cultural Integrations Beyond Skateboarding

While the Vans Ultrarange Checkerboard is rooted in the skateboarding realm, its influence has expanded into broader cultural contexts. Here are notable integrations that showcase its appeal:

  • Music Scene: It’s not uncommon to spot musicians donning these sneakers during performances or in music videos, bridging the gap between performance and fashion. The sneakers evoke a sense of rebellion and creativity, resonating with artists who similarly push boundaries in their art.
  • Street Art and Graffiti: The sneaker has emerged as a favorite among street artists. The vibrant checkerboard design aligns well with the colorful, expressive nature of street art, enabling the wearer to feel instinctively tied to a culture of creativity and self-expression.

"The Ultrarange Checkerboard doesn’t just keep up with trends; it often sets them by merging performance with style, becoming a cultural icon in its own right."

  • Fashion Runways: Interestingly, designers have incorporated elements inspired by street styles into high fashion. The Ultrarange has made guest appearances in fashion shows, illustrating its crossover appeal and adaptability.

Understanding these cultural integrations demonstrates how the sneakers are not just footwear but part of a larger narrative connecting various cultural spheres. This aspect makes the Ultrarange Checkerboard a significant piece to dissect within the larger context of lifestyle and identity.

Environmental Considerations and Sustainability

The historical evolution of the Vans brand and its checkerboard pattern significance
The historical evolution of the Vans brand and its checkerboard pattern significance

In today's age, where environmental issues are at the forefront, consumers are becoming increasingly aware of the ecological impact of their purchasing choices. This holds particularly true in the realm of footwear, where the production process and material sourcing can significantly affect the environment. The Vans Ultrarange Checkerboard stands out as a sneaker that not only embodies style and performance but also reflects a keen awareness of sustainability. In this section, we'll dissect how Vans incorporates sustainable practices into their manufacturing processes and their broader commitment to reducing carbon emissions.

Sustainable Materials in the Manufacturing Process

Vans has taken strides to enhance their environmental footprint by integrating sustainable materials into the production of the Ultrarange Checkerboard. The brand utilizes a variety of eco-friendly materials that not only reduce waste but also promote the longevity of the sneakers.

Some key elements include:

  • Recycled Polyester: Vans employs recycled polyester in some components, which diverts plastic waste from landfills and reduces reliance on virgin plastics.
  • Organic Cotton: The incorporation of organic cotton signifies a step away from harmful pesticides and synthetic fertilizers, aligning with agricultural practices that are kinder to the Earth.
  • Eco-Friendly Rubber: Utilizing rubber sourced from sustainable plantations also illustrates Vans’ commitment to a reduced environmental impact.

Through the adoption of these materials, the Ultrarange Checkerboard embodies a balance of innovation and environmental responsibility. Features like enhanced breathability and comfort don’t take a backseat to sustainability. Instead, they reinforce the notion that style and ecological consideration can coexist.

Vans' Commitment to Reducing Carbon Footprint

Vans recognizes that combatting climate change requires collective effort and individual responsibility. Therefore, the brand has outlined a comprehensive plan aimed at minimizing their carbon footprint across various facets of their operations.

Some of their noteworthy initiatives include:

  • Sustainable Manufacturing Practices: By optimizing energy use in factories and decreasing waste generated during production, Vans aims to significantly lower their greenhouse gas emissions.
  • Transportation Efficiency: Vans actively seeks to improve transportation logistics, ensuring that they are using more eco-efficient methods to distribute their products globally, reducing carbon emissions associated with freight.
  • Community Engagement: Initiatives designed to educate consumers and communities on sustainability issues, particularly in skate culture, serve to raise awareness about environmental responsibility and encourage collective action.

"By making informed purchases, consumers have the power to influence brands like Vans to prioritize sustainability."

Staying true to their roots, Vans recognizes that authenticity goes beyond style; it’s about being responsible stewards of the environment. The Ultrarange Checkerboard encapsulates this ethos, offering wearers a product that aligns with their values. In an era where environmentally mindful choices resonate deeply with consumers, Vans shows that style doesn't have to come at the expense of sustainability.

Consumer Feedback and Popularity Metrics

Understanding consumer feedback and popularity metrics is a vital part of gauging any product's success, particularly in the competitive sneaker market. In the case of the Vans Ultrarange Checkerboard, this analysis sheds light on how the shoe resonates with users and what performance indicators play a crucial role in its continued appeal. The feedback provided by actual wearers helps potential buyers make informed decisions, while popularity metrics reveal trends that can influence brand strategies and future designs.

Analyzing Online Reviews

Diving into online reviews offers a treasure trove of insights. Users typically express their opinions on comfort, durability, and style, all essential for prospective buyers. Websites like Reddit and niche sneaker forums provide candid insights that can help potential customers get a feel for the product.

  • Comfort is a recurring theme; many reviews rave about the Ultrarange Checkerboard’s cushioning and overall fit. Skateboarders often appreciate the way these shoes accommodate long hours of wear, achieving a convenient blend of functionality and lifestyle appeal.
  • Durability is another point of interest. Reviewers frequently highlight the shoe’s ability to withstand wear and tear, a must for those engaged in skateboarding.
  • Style doesn’t lag behind either. The iconic checkerboard design often garners praise, appealing to not just skaters but also casual wearers looking for a fashionable companion in their wardrobe.

On platforms such as Facebook, many users engage in discussions about their experiences. One user stated, “I love my Ultrarange Checkerboards; they stand up to my skate sessions and still look sharp for a night out.” Such sentiments showcase the dual nature of these shoes—functioning well during skateboarding yet stylish enough for social settings.

Social Media Impact

Social media plays an undeniable role in shaping consumer perceptions and product popularity. Instagram and TikTok, particularly, have become platforms where brands thrive and consumer voices resonate. The Vans Ultrarange Checkerboard has seen a substantial amount of user-generated content shared under various hashtags, including #VansUltrarange and #CheckerboardCollection. This user content delivers a glimpse of real-world usage, showing how everyday people incorporate these shoes into their outfits.

  • Influencers and skateboarders contribute greatly to this narrative by posting pictures of themselves in the Ultrarange, showcasing its versatility.
  • Specially curated hashtag campaigns often create community engagement, with fans posting their styles, further boosting visibility and interest.

"The reach of social media influencers lends a new edge to brand visibility. The Vans Ultrarange Checkerboard’s popularity surge can, in part, be credited to its visibility in the hands (and on the feet) of key figures within the skating community."

Overall, the intertwining of consumer feedback and social media impact significantly contributes to the defined standing of the Vans Ultrarange Checkerboard in today's sneaker culture. From detailed online reviews articulating personal experiences to vibrant social media content that crafts real-life user narratives, the feedback landscape reveals the shoe's blend of style, performance, and cultural relevance.

End: The Future of Vans Ultrarange

The Vans Ultrarange, especially the Checkerboard model, stands at a key intersection of style, functionality, and cultural relevance. This shoe not only caters to skateboarders but has also found its way into various lifestyle contexts. As we look ahead, it's essential to recognize some significant elements that will shape the future of the Ultrarange series.

Trends in Skate and Streetwear Fusion

In the evolving landscape of fashion, there's a noticeable trend where skate and streetwear are not merely neighbors but are merging into a single entity. The blend of performance-oriented footwear like the Ultrarange with everyday clothing speaks to a generation that values both aesthetics and utility. Here are some ongoing trends to watch:

  • Street Authenticity: Consumers gravitate towards brands with genuine roots in skating or street culture, further embedding Vans into this narrative.
  • Gender Fluidity in Fashion: Styles are becoming more unisex, allowing the Vans Ultrarange to appeal to a broader audience, fostering inclusivity.
  • Collaborations with Influencers or Designers: Collaborations with influential figures in both skate and streetwear can propel Vans into new realms of creativity and resonance.

The fashion world is increasingly leaning towards items that flaunt an individualistic yet functional approach, and the Ultrarange series seems poised to ride this wave.

Continued Relevance in Skateboarding Culture

Skateboarding is much more than a sport; it's a lifestyle deeply intertwined with identity, expression, and community. The Vans Ultrarange Checkerboard model remains a staple in this cultural fabric due to several factors:

  • Heritage and Legacy: Vans has built a reputation as a trusted brand for skaters since the early days, and this legacy bodes well for its continuity.
  • Adaptable Performance: With its focus on comfort and grip, the Ultrarange offers a reliable choice for both seasoned pros and casual skaters.
  • The Evolution of Street Skateboarding: As skateboarding styles continue to diversify, from street to vert and everything in between, the Ultrarange adapts, ensuring relevance and capability for all types of skaters.

The survival of any cultural element hinges on its adaptability, and the Vans Ultrarange Checkerboard has demonstrated that it can pivot and innovate while staying true to its roots.

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